Exposing Ireland’s false sense of sun protection by turning cloud cover into a fake SPF 0 skincare brand, then letting Ultra Violette reveal the lie.
Solo Project, Concept, Art Direction, Copywriting
Exposing Ireland’s false sense of sun protection by turning cloud cover into a fake SPF 0 skincare brand, then letting Ultra Violette reveal the lie.
Solo Project, Concept, Art Direction, Copywriting